THE CLUELESS BESTSELLER: The Danger of Not Knowing What You Have

If you think education is expensive try ignorance – Derek Bok

Happy New Year!

May you exceed your expectations and goals in 2019!


Ever since I wrote my first book (2015), I wanted to become an Amazon Bestseller. In publishing the first I created a launch team, studied the process and tried to implement the Bestseller system. But alas, it did not work! I was very disappointed.

When I published my second book (2016), I tried again and the book was at one point #8 in one category of the Amazon store. I felt like I failed again, even though 300 persons downloaded my book in a week. In 2018, I tried again with my 4th book, Design to Win Road Map. It was #1 in the education category on Amazon for a week and in the top 100 for three months after our promotional campaign in October 2018. Once again, I thought I had failed and decided that I was going to hire a company to do it for me since I had not cracked the code.

Then I read a book, Publish. Promote. Profit and it dawned on me that I was an Amazon Bestselling author already, twice over. I did extensive research to confirm. Somehow in the process, I was blind to what I already had because I was not in the top 100 of all 8 million books selling on Amazon but just two categories. This in itself is powerful. Less than 1% of people are writing. Amazon has over 8 million books. My book was not just #1 for an hour or a day but an entire week and had an overall sales rank of less than 3000 of out all the 8 million books on Amazon.

 I was clueless to what I had and was about to pay to get what I already had and wanted.

This experience speaks volumes. The first step in the Design to Win process is “Discovery” which is about learning about your gifts, abilities, skills, assets and desires. If you don’t discover what you have, you may pay a great price chasing what you already possess. You may miss out on opportunities to leverage what you already have. Apart from a bragging right, being a bestseller positions you as the go-to person in your field. It can catapult your business if leveraged well. For two years, I was chasing what I already possessed and feeling frustrated.  Are you frustrating yourself about things that are already solved?

It’s like operating like a poor person and getting into debt when some rich uncle has bequeathed millions to you but you don’t know it! It’s time for your own eyes to be opened. One way of opening your eyes is to read more and learn more daily. It was reading that God used to open my eyes. “Who says you don’t have a bestselling book?” That thought prompted me to research and verify my book status, the very evening before my appointment with a company to buy an expensive package.

Sometimes the grass looks greener on the other side because you don’t know you have the resources to make your grass green. In this New Year, become more self-aware. Do an asset inventory of yourself. Instead of looking at your deficiencies, search for what you have. What are you good at? What skills and knowledge do you already possess that you can leverage for impact and income? Before you go searching elsewhere start within.

Celebration Giveaway – Buy Ebook for .99cents – January 14-19, 2019

Click here to see the video of when my book became an Amazon bestseller. I only realized it 3 months later in January 2019 although I had done the recording. For help in understanding the Amazon Bestseller system click here to watch this video. To celebrate this goal, I am reducing the price of the ebook to .99cents for a week. Look out for the reduced price on Amazon. Download, read and review. Use content to create your own Design to Win in 2019 and beyond.

Authorpreneur BootCamp #1- February 23, 2019

For more help to learn to write fast, publish on a budget and build a platform for impact and income, sign up for my first Authorpreneur Bootcamp on February 23, 2019. Sign up here at the Google link. Space is limited. Sign up before January 31st and pay to get the 20% Early Bird Discount.  If you miss the Bootcamp, buy the book, Authorpreneur Secrets when it comes out. It covers what we will teach at the Bootcamp and is filled with resources to help you to write, publish and create lasting impact and income.

Comment, Like and Share

Feel free to comment and share this article with your friends and family. Remember, before you go chasing what you think you don’t have, search within.


About Ruth Taylor

Cameka "Ruth" Taylor is a Jamaican Authorpreneur, podcaster, trained educator and Amazon bestselling author of over 25 books. She helps transformational leaders and Indie authors to write non-fiction books which they can leverage to increase their impact and income. Ruth is a doctoral candidate for the degree in Transformational Leadership at Bakke Graduate University. She is CEO and founder of Extra MILE Innovators Limited (T/As BambuSparks) and the Authorpreneur Secrets Academy. Ruth is also an international speaker with more than 18 years of experience. She has spoken in at least 14 countries in Jamaica, other countries in the Caribbean, Latin America, and Africa.

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